What Role Does Storytelling Have to Play in Employer Branding

What Role Does Storytelling Have to Play in Employer Branding Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment. We’ve heard about the power of storytelling but how does it fit into your employer brand strategy? Bryan Adams is the CEO Founder of Ph.Creative, an employer brand agency and very passionate about storytelling. In this episode, we explore why storytelling is critical, how to focus on human stories, and how to harness storytelling for talent attraction. Have a listen to the interview below, keep reading for a summary and be sure to subscribe to the  Employer Branding Podcast. Listen on  Apple Podcasts,  Stitcher Radio,  Google Play  or  SoundCloud. In this episode youll learn: Why Storytelling is more important to your business than you ever thought. Why Nikes Just Do It is storytelling at its best because it means every customer plays their own part and tells their own story. If content marketing and storytelling go hand-in-hand, or if they mean totally different things! Why you need to get your employees on-board with storytelling. If there is a way to measure the ROI of storytelling. Why Red Bull and Lego inspire Bryans employer branding efforts. Connect with Bryan Adams on Twitter and check out Getting Goosebumps!

Got Wrench Save Some Money With DIY Car Repairs!

Got Wrench Save Some Money With DIY Car Repairs! We all have a budget crunch from time to time.   And all too often, thats right when something goes awry with your car.   You dont have to be a full-on mechanic to handle many of the mechanical maladies that show up.   So it helps to be familiar with some of the basic car repairs you can handle and save a bit of money in the process. Diagnosing:   Whats The Problem? Nowadays, everything is online.   So you dont have to be a car genius to diagnose much of whats going on.   And even if you dont want to do the actual repairs yourself, it helps to have an idea of the problem to keep the repair shop honest and fair on your repair quote. Heres how to start a diagnosis: Use all your senses.   Look, feel, smell, and hear anything thats out of the ordinary. Think back to what happened running up to the onset of the problem. Do multiple Google searches with variations of the symptoms combined with the year, make, and model of your car. YouTube has an amazing number of videos on not just diagnosing, but also the repair process.   Spending a few minutes and educating yourself will save you a ton of money. Repair Choices:   Self or Someone Else? Once you determine how big a project the repair is, decide on the best repair options.    That can be: You all by yourself.   Yes, you can.   Check out this lady and her Jeep. Enroll a friend or two to help. Host a fix-my-car party with your guy friends, who are surely ready to rescue a damsel in distress and show off their manly skills. Getting At It:   Parts and Tools You dont have to go out and buy a whole set of mechanics tools.   First off, those same videos usually tell you what youll need to do the job.   And, even those can be borrowed or rented instead of buying them. As for parts, youll probably want to get a good online parts supplier like www.sparepartstore24.co.uk  because with so many models out there, theres a fair chance your local parts retailer wont have the exact part in stock.   Plus, the online parts stores are usually less expensive, saving a bit more of your already short cash. With a little prep and determination, youve got this.   And then, when that guy asks who fixed it, you can slyly say, I did!

Interns 3 More Ways to Build Your Personal Brand - Personal Branding Blog - Stand Out In Your Career

Interns 3 More Ways to Build Your Personal Brand - Personal Branding Blog - Stand Out In Your Career It’s summertime, which means plenty of college students and recent graduates are taking on summer internships. While internships are a great way to learn essential job-related skills, they can also serve as the perfect opportunity to build your personal brand. No matter where you’re interning this summer, any position at a company in your desired industry can help you to forge connections and practice professionalism. Follow these tips for building your personal brand at your internship this summer. Go above and beyond. When you’re an intern, it’s natural to have to take a few extra steps to prove your value to the company and within your desired industry. In order to show your initiative, take note of when you have down time and ask your boss or colleagues if there’s anything they might need help with or any assignments they need you to complete. Volunteer to take on extra projects (but not more than you can handle!) Taking these extra steps will prove your dedication, and can even help you to receive glowing recommendations from your boss or colleagues when you’re looking for future positions in your field. Get to know everyone. Introduce yourself to your officemates during lunch breaks or other social opportunities. Be sure to also forge connections with colleagues who aren’t working in your department, and consider asking them to show you a bit of what they do. Learning about the different components of the office can help you to gain valuable knowledge and skills in areas you might not dabble in on a daily basis, but could come in handy in the future. Ask questions. Always show your interest by being unafraid to ask questions, whether it’s a question about an assignment you’ve been given, the history of the company, or how to break into your chosen field. The company you work at is sure to have a slew of professionals who are willing to give you career advice, so pick their brains! The more you know about your industry, the stronger your personal brand will be. Remember, internships aren’t just about completing assignments and building your portfolioâ€"they’re also excellent opportunities to forge relationships, gain valuable knowledge, and prove your value in your industry. Good luck, interns! What are some other ways you can be sure to enhance your brand during an internship? Author: Heather R. Huhman  is a career expert, experienced hiring manager, and founder president of  Come Recommended, a content marketing and digital PR consultancy for organizations with products that target job seekers and/or employers. She is also the author of  Lies, Damned Lies Internships  (2011),  #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle  (2010), and writes career and recruiting advice for  numerous outlets.

Avoid Fitness Burnout with 10 Quick Tips

Avoid Fitness Burnout with 10 Quick Tips Everyone knows the benefits of exercise, but why do so few people stay active in their fitness routine? Like any task in life, fitness can become monotonous and easy to quit. Stay committed to your fitness goals with these 10 quick tips. Make a record. Charting your workouts is a great way to stay on track. Record the date of your workout, how long it lasted and what you did. Better still, record any weight loss goals you may have to see your progress. Set reasonable goals. While dramatic goals of pounds and inches are okay, give yourself measurable stepping stones along the way. Remember, fitness is about more than weight. Set goals about how much exercise you want to be able to do. Make yourself pay. If you invest in a gym membership or personal trainer, you may find it easier to stay committed. For some people, forking over the cash is motivation enough to exercise in order to get their moneys worth. Give yourself rewards. Fitness is a reward, but it is not always enough to keep you motivated. Have other rewards along the way. Maybe it is a new outfit or a night out. Whatever it is you want, use fitness goals to get it. Look the part. Invest in new workout gear by shopping for fitness clothes that make you feel good. Try popular brands like Fabletics, which can make you look and feel your best. Remember variety. Try new exercises, and incorporate them into your overall routine. If you are always trying new things, you are less likely to be bored. Have a friend. Two are better than one when you exercise. A friend can keep you on track, and it can be more fun to train together. Stay entertained. For stationary exercises, feel free to read a book or watch your favorite television show. If you are moving around, keep your music player updated with your favorite tunes. Seek community. Share your fitness story with others like you. This is easy with the Internet, and fitness communities abound on social media. Use Instagram to post progress pictures, or keep a blog of your workout goals. Have wiggle room. You may miss a day of exercise. You may eat too much junk food sometimes. Do not let small mistakes discourage you from your overall goal. . Image credit.  

Application Writing: Using a Sample Host Resume

Application Writing: Using a Sample Host ResumeOne of the most important aspects of a sample host resume is that it should be specific enough to enable the employer to assess whether or not your application will provide a positive impression. In order to do this, you need to know how to write an effective sample resume. You will also want to make sure that your resume has a good, crisp layout so that it provides the employer with the type of attention they need.Writing a resume should always begin by addressing the attributes of the candidate's experience and education. When you have identified what the strengths are in your candidate, you will then have the chance to pinpoint the skills that they are lacking in order to address these weaknesses. The most common way to address weaknesses is to use the example of a position they may already have.If you are starting with a position that they may not have, then using a sample host resume will save you a lot of time. Instead of having to research a position on your own, you can get some information from your candidate about the position from their previous job and then fill in the gaps with information based on the information you gathered. This allows you to provide them with a detailed resume that is free of assumptions. Even if you know something about a position before applying, it may be helpful to take some time to take the time to fill in the information provided by your candidate.Once you have filled in the gaps, the next step is to choose a sample host resume that you would like to use. There are many different samples out there, so choose one that will meet your needs. You should be able to tailor your sample to the job that you are applying for. If your resume is for a software engineer position, you should be able to use a resume based on the format of software engineering resume.If your resume is for a product engineer position, you should be able to adapt the format of product engineering resume to th e job that you are applying for. This is a good idea because most people are not accustomed to working in sales or marketing. It can be a little difficult to find a generic sample for each position, but once you have found one, you can begin filling in the information as required. In most cases, the positions are the same.The format of the resume should be designed to highlight the applicant's ability and skills that they would bring to the position. They should be able to demonstrate the way that they would be an asset to the company. They should be able to present themselves as a strong candidate who has all of the right qualifications to perform the job. They should be able to highlight their previous work experience and educational background in order to provide the employer with as much information as possible.The next step of application writing when using a sample host resume is to ensure that the resume is well organized. Remember that the purpose of a resume is to promote y our skills and abilities. You want to create an outline to make it easier to use and remember. As long as you follow the format, it should be very easy to use and remember.You should follow the outline of a sample host resume and begin to develop a cover letter. After you have used the sample for a while, you will be able to adapt this letter to your specific job requirements. These steps are very important, because the resume is what will ultimately determine whether or not your application will be reviewed and accepted.

Are you hiding a great story in your job search - Hire Imaging

Are you hiding a great story in your job search - Hire Imaging Sometimes being stuck in your job search can be traced back to what you are hidingâ€"sometimes from others; sometimes from yourself. Sometimes from fear of not knowing how you will be perceived or fit in. If any of this is familiar ground, you might find this post helpful. Annie’s hidden story I got a call from a woman on behalf of her daughter, Annie, a woman in her early 30s. Annie had been an over-the-road truck driver and dispatcher for more than 10 years. Diagnosed with cancer two years earlier, she had undergone several rounds of chemo and radiation. When we began our work together, she was finishing up her treatments and in remission. But she could no longer do the same work. Her mother called me after one employer upon receiving Annie’s resume for office work said, “This is the worst resume we’ve ever seen. She will never get a job.” The thing is, Annie had no desire to do office work. And she was scared that word of her cancer would squash any potential opportunities. All advice given to herâ€"although perhaps well intentionedâ€"was wrong. “Don’t discuss your cancer. Don’t mention it. Employers will never hire you. It’s none of their business.” And so on. It’s no wonder Annie’s marketing was helter-skelter. And when she did land a few interviews due to friends’ help, she concealed her past few years. In the interviews, when asked the “what have you been doing since your last job?” and “why did you leave your last job” questions, she came up with every half-baked inane answer she could think of, none of which held water. Out of hiding “What do you really want to do?” “What are you afraid of?” I asked Annie. Through exploration coaching, one day it hit her. She wanted to apply her empathy and connection as a cancer patient to helping others. It was a passion. It was enabled by something she had been hiding.   She found a local Phlebotomy course with both classroom and clinical training, which she could complete in two months. Better yet, she found financial aid that paid for 75% of the training. Annie graduated first in her class out of 30! Within 3 weeks, Annie landed her first gig as a union employee with great pay and benefits. Now, she had direction and new background that could bring to the surface one of her best storiesâ€"and how it would bring ROI value to her next employer. Not only did we develop a great resume for Annie in her revitalized search; Annie was now armed with a great value proposition that capitalized on what she had previously hidden in shame. When her husband’s job relocation to another state called for her to find another position, she was ready! Hidden might = value pitch Annie discovered how to position part of what she’d hidden into key selling points. She hit the 5 key components of a value pitch: What will you do? What’s irresistible? Who are you? (Just a few compelling words or phrases) What’s cool about you? Be unique. Why you? Name a big win. Bold = gold. Why should they care? What will you do? “(1) Would you like ABC to stand out as the preferred cancer treatment center? (2) I’m Annie, a cancer warrior / survivor and first-in-class Phlebotomist. (3) I transform scary unknowns into welcoming visits with family-like support. (4) At St. Luke’s Cancer Center, I drove patient survey satisfaction ratings from 11% to 57% my first 5 months on the job. (5) I did this in tiny and visionary waysâ€"day-to-day personal care; and through a patient advocacy program that cost zero dollars to implement or run. I can do the same for you! Annie came up with a Twitter message that ultimately led to her next job: Cancer warrior/survivor #1 in-class Phlebotomist. Turn scary into welcoming. Key driver in 11%-57% satisfaction survey #s in 5 months. Keep it real Obviously Annie’s story is not everybody’s story. Don’t shy away from this post’s lesson because your stories may not be so dramatic. Think back to the beginning. Hiding? Or shining? Here’s the deal: If you treat everything like it’s your business; if you do everything to the best of your ability; if you connect with others, play fair, and live the lessons we learned as youngsters, it will feel good. It will feel right. It will feel authentically you. It will be marketable. Not everything you do will be praised or welcomed. But if your intentions are true, do it. It’s about integrity. Think about your challenges in the past. How did you handle them? How did you learn? How did you move forward? Keep it real. Keep it you. And don’t hide those things that have made you who you are today. I promise you. People will love your stories. Doors often open when you’re happy to be whoever you are. Don’t you think there are companies that are avid supporters of people who overcame obstacles ranging from an incorrigible customer to Annie’s opponent, cancer? Yes, yes and Amen. Photo: andrea rose

Hiring A Freelance Employee What They Need

Hiring A Freelance Employee What They Need What drives us as an entrepreneur, apart from the fear of failure is the financial aspects of our business. Unfortunately, we always have to keep an eye on the finances whenever we are heading into new territory, or merely expanding on our current operation. Naturally, we develop a sixth sense when it comes to finding the best ways to cut down on unnecessary outgoings. Hiring freelancers is one of the best approaches any burgeoning business can take. But, its important to think about what your freelancers need from you, as well as what you need from them… Setting Out The Task At Hand The objectives are vital to ensuring a symbiotic relationship with a freelancer. You need to set out clearly what you need from them, and as a result, they will respect your needs. Its important to remember that, despite the fact you are laying out clear objections, they will need to complete the work in their own unique way. This is a very important thing to consider with regards to the differences between full-time employees and freelancers. Whatever the approach, your goal is to ensure they deliver the final product. But when you are setting out the task at hand, there are things you should lay clear in the contract, such as if they need to be available during specific working hours. How You Are Going To Pay Them (And How Much?) This a very sticky issue. Remember, if you dont pay them enough for the job they are doing, especially when you promise a certain amount, there can be numerous sticky issues further down the line. However, there are legal professionals you can rely on, and that your employees can rely on, to ensure that everybody is happy in a financial sense. Ultimately, you need to decide before any work is done, what their fee is, and how it is going to be paid. For example, are they going to receive commission? The Intellectual Property Rights One of the biggest legal issues when it comes to hiring a freelancer is the intellectual property rights. When you hire an employee full-time, the intellectual property is yours. However, when you hire a freelancer, they own everything that they create, and so, if you want to ensure that you own this intellectual property, you have to put this in the contract at the very outset. This is a very important thing to establish before any work is done, because if the freelancer is unhappy with the circumstances in which they are working, they could easily leave you in the lurch, and take their creations with them. Ultimately, when you are hiring a freelancer, you have to give them the respect that they deserve. So many freelancers dont feel respected, because they are a hired gun. But if you are looking to develop long-term relationships with specific freelancers, its important to give them the respect that they need. But at the same time, you need to ensure that you are covering your back. This is why preparation is always the best course of action before hiring any freelancer.